The aim was to enhance employee performance and thereby contribute to greater profitability of the company. The VAT treatment of these employee vouchers under the reward system was disputed.
The European Court of Justice (ECJ) ruled that the free distribution of shopping vouchers to employees within this reward system constituted an incentive to improve employee performance and, therefore, contributed to the smooth operation and profitability of the business. As such, the provision of these services (distribution of vouchers) was not for non-business purposes, and no self-supply taxation (Eigenverbrauchsbesteuerung) is to be applied.
ECJ 17.11.2022, C-607/20